• So... You Rescued a Rottweiler. Now What?

    So... You Rescued a Rottweiler. Now What?

    If you recently rescued a Rottweiler from a shelter, one truth to understand is that it may take several months for your new family member to adjust to her new home; furthermore, your new best friend may still be experiencing the doggo-equivalent of loss or "grief" over losing touch with her former family.

    Remember when the rescue organization asked whether you had a fenced yard? While your Rottweiler is adjusting, please don't let her off leash outside. She might just take off to find her old group — and she may need rescued all over again.

    Here are some things you can do to ease the adjustment and make your new friend feel right at home.

    Obedience Training. Depending upon the age and previous training of your rescue, you may find yourself imagining your rescue dog is too old for training or doesn't need it, but consider this. Your new Rottweiler hasn't trained with you.  Beyond reinforcing commands like come, sit, stay, or down, obedience training creates opportunity to improve communication between you and your Rottie. It will foster a sense of teamwork and of belonging to one another. And you may be surprised how much more quickly your bond develops when you make obedience training a hobby for both of you.

    Engage Your New Friend. You won't always know your rescue dog's background. Some Rottie's may be afraid to initiate play. They may not even know how. No matter your dog’s age, consider this time in your relationship to be a formative period, and take responsibility for engaging your Rottweiler in retrieving, agility, swimming, jogging, walking, or other types of safe, gentle fun. Playtime isn't just exercise. Playtime is a time to build friendship, loyalty, and trust.

    Teach or Reinforce the Most Important Command. If you can succeed at teaching your rescue Rottie to come when called, without fail, then you are well on your way to establishing an amazing bond. Begin practicing this command indoors at first — and outdoors on a leash. Work your way up to off-leash activity, and when you're practicing that, be sure to move around often. Don't stay in one place. This will "gamify" your training and encourage your new friend to want to engage with you.

    Teach Her to Play Hide-and-Seek. This may sound funny, but your Rottweiler's mentality has some similarity with that of very young children. Both love to play hide-and-seek. Finding you gives your dog a chance to "win." It also gives you another opportunity to reward your pup when she comes to you. Do this regularly, and over the course of a few weeks, you'll discover your Rottweiler has become attentive. She'll have a strong desire to be with you.

    Give Your Rescue a Sense of Purpose. You don't have to teach her to fetch the mail to give your Rottweiler a sense of purpose, but you could. In fact, regardless of her age, it's possible to teach her many things. Any time you train, do it with a sense of importance. Even the act of training can be purpose enough for your dog. So can going with you on walks, going to bed when you do, or just spending time with you in the same way, every morning.

    (May I suggest sharing time with her while you enjoy a cup of Rottweiler Coffee Company coffee?)

    Socialize Your New Family Member. This is another thing rescuers can easily overlook, especially when adopting a friendly, experienced Rottie. But, remember, your social group — and, by default, your Rottweiler's — may be a bit different than what she was used to before you met her. Or worse... her former mentor may not have taken the time to introduce her to the world around her... to other people... other dogs. Your rescue may be timid, fearful, or anxious at any age. Do her a favor and let her get to know her neighborhood, her new friends, and family.

    Groom Your Pet. Perhaps even more so than a new puppy, your Rottweiler rescue may need acclimated to human touch. You can enrich your bond with her and enhance her desire for affection by grooming her regularly. Dogs in groups naturally reinforce bonds through grooming. You and your new roommate are not much different.

    Go Places with Your Dog. Can you imagine any creature more curious than a puppy? To a puppy, the world is new and fascinating. Naturally, a puppy is driven to explore. Well, your rescue Rottie's situation is pretty darn new, too. And you can help her explore by taking her on hikes, to visit new parks, on camping trips, or even just visits to grandma's house. Don't push her too hard, too fast.

    Remember, your rescue dog needs time to adjust. But if you're doing all — or even much — of the above, you'll have a best friend who wants to go where you go, experience what you experience, and to be one-half of a supportive, respectful, fun, committed and loving duo — you and her.

    Admittedly, every Rottweiler is different. Some of these strategies will work better for some dogs than others. There's no doubt that rescue Rottweilers from various backgrounds need more of some activities and less of others, especially at the beginning of a new relationship...a new home. Yet, if you take the time to help your dog adjust, you'll form a lasting bond with your companion.

    Finally, if you have any trouble with your new Rottie, the best place to turn is often the agency you adopted her from. They'll usually have, at least, a little information about her background, and most people who do this work have incredible experience with animal care and behavior. Don't be afraid to ask for help.

    You'll know you're doing things right when you see a light in her eyes and a wag in her tail. You'll know the connection when you've achieved it. And so will she.

    George Carson is a dog advocate, a former trainer, a Rottweiler owner, and the founder of Rottweiler Coffee Company. He's obsessed with his best friends, Fetty and Monty, and they are the inspiration for the company and this blog. Twenty percent of Rottweiler Coffee Company's profits go to no-kill animal shelters, dog foster care organizations, and Rottweiler Rescue operations. If you wish to try our coffee, use code "RESCUE" for 10% off your order. 

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  • Rottweiler Coffee Company Supports Fourteen Rescues Nationwide

    Rottweiler Coffee Company announced today that the company has selected fourteen rescue organizations to support via the sales of its coffee, apparel, and other branded products.

    Just over a week ago, the company's founder, George Carson, asked for referrals within a variety of Facebook groups dedicated to Rottweiler Rescue and the advancement of the Rottweiler breed.  

    "The Rottweiler community responded," Carson said.  "Folks within these groups recommended a variety of shelters nationwide.  We reached out to them.  Many of them reached out to us.  Ultimately, fourteen organizations were selected to share in 20 percent of the profits from our company, each quarter, during our first full year in business."

    "I'd like to thank everyone who offered referrals," Carson continued.  "I expect we'll donate $500 or more per rescue organization over the course of the year.  We'll send checks quarterly.  Beyond that, we'll donate coffee to their fundraising efforts.  We'll introduce new coffees aimed at specific fundraising events.  We'll sponsor Rottweiler meet-ups, and we'll do other things to support the Rottweiler community.  We love our Rottie, Monty, and he inspires us every day to give back or share some of the joy that he provides to us."

    Rottweiler Coffee Company is run by a group of volunteers who work at The Carson Group, a 27-year-old advertising agency run by Carson.  Nobody takes a salary from Rottweiler Coffee Company, and the team is dedicated to using the remaining 80 percent of its profits to provide addtional support to the Rottweiler Rescue Community and to put money back into advertising so that the brand will become more popular and sustainable.

    "The more coffee we can sell, the more we'll give," Carson concluded.  "And we'll invite everyone in the Facebook groups where we're active to follow our story as we grow.  We'll let everyone know each time we issue checks.  And we'll be very open about the process of starting and advancing our company.  Think of it as a bit of a 'reality show' for your Facebook page."

    Anyone interested can follow Rottweiler Coffee Company on Facebook, here:

    And anyone who wants to see what the company offers can visit the company's website, here:

    Here's a list of the fourteen rescue organizations the company supports:

    • A Rottie Rescue, Inc
    • For the Love of Dog
    • Gracie's Project
    • Group Education to Protect and Defend Animals
    • Hudson Valley Rottie Rescue
    • Kodi's Club Rescue
    • MidAmerican Rottweiler Rescue
    • MidSouth Animal Rescue League
    • REAL Rottweiler Rescue
    • Recycled Rotts
    • Rotten Rottie Rescue
    • Rottweilers Hearts Rescue
    • Seattle Purebred Dog Rescue
    • Southern State Rescued Rottweilers

    Rottweiler Coffee Company uses the sale of its single origin and blended coffees to help abandoned dogs find new homes. Twenty percent of the company's profits benefit no-kill animal shelters, dog foster care organizations, and Rottweiler Rescue operations.

    The company's coffee comes from small, family and co-family farms around the world. The company does not roast its coffee until a customer places an order, meaning Rottweiler Coffee Company coffee arrives as some of the most freshly roasted coffee anyone can order, anywhere.





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  • Rottweiler Coffee Company Seeks Rescue Organizations to Support

    George Carson, President and Chief Executive Dog Walker of Great Dane Coffee Company announced today the formation of Rottweiler Coffee Company, a new brand of single-origin, blended, and flavored coffees benefitting no-kill animal shelters, dog foster care organizations, and Rottweiler Rescue operations.

    Inspired by Carson's constant companion — a Rottweiler named "Monty" —  Rottweiler Coffee Company is now seeking 501(c)3 charity organizations that would like to receive the company's donations on a quarterly basis.

    "We’re reaching out to the Rottweiler Rescue Community now and asking for referrals to deserving shelters.  Our goal is to donate $500 to $1,000, each, to approximately ten shelters across the U.S., in our first year." Carson explained.  "We've had that type of success at Great Dane Coffee Company, where we support a dozen shelters who specialize in rescuing that breed."

    "Large breeds like Rottweilers are very commonly found in shelters for a variety of reasons," Carson continued.  "Rottweilers are a large and powerful breed that can benefit from plenty of exercise and early training.  And they're easily misunderstood, because they can be protective.  In the right homes, though, they are amazing, gentle, and loving companions.  We want to provide financial support to the hardworking and dedicated people who rescue abandoned Rottweilers and give these dogs a second chance at finding homes."

    Rottweiler Coffee Company will build upon the success of Great Dane Coffee Company by offering freshly roasted, sought-after coffee from small, family, and co-family farms.  The company doesn't roast the beans until customers place orders.  Then, it vacuum seals and ships beans or ground coffee at the peak of freshness.

    "I don't think you can buy coffee this fresh at the grocery store," Carson declared. "That coffee's been sitting around, waiting for you to visit.  Our beans are roasted on-demand and shipped immediately.  There's no experience quite like opening one of our bags and smelling coffee at the peak of freshness.  If you've never experienced it, you'll notice the difference immediately.  And I think you'll feel good about it, because it's coffee with a purpose, too."

    With the addition of the Rottweiler Coffee Company brand, Carson's small business will provide significant financial support to a total of more than 20 rescues and no-kill shelters, nationwide.  The company also offers branded apparel, tumblers, and even a few items for Rottweilers, themselves, at  Twenty percent of the profit in every purchase will be set aside and provided to what Carson refers to as his company's "shelter partners," quarterly.

    "My dream is to one day have enough dog lovers drinking our coffee and to donate an amount substantial enough to fully fund some Rottweiler rescue shelters," Carson said.  "We're a way from that right now; however, we have managed to donate more than $10,000 in cash, coffee, and services to rescue organizations over the past six months.  It's a start."

    Carson says he and his family were inspired to start the company by their own dogs, by their son's volunteerism at a Honolulu-based Humane Society, and by Carson's sister's involvement in a Colorado-based rescue organization.

    "We just looked at our relationships with our animals, the home life we provide for them and the love they give back to us, and we think every dog deserves to have that," Carson added.  "One Rottweiler abandoned in one shelter is too many — and, unfortunately, there are thousands abandoned each year.  We think we can do something about that."

    It's worth noting that no one working at Carson's company takes a salary from either Great Dane Coffee Company or Rottweiler Coffee Company.  Both are managed by a staff of volunteers who work together at Carson's Cleveland-based advertising agency.

    "Twenty percent of the profit in every sale goes to our rescue partners, and the rest will go back into the business to make it sustainable," Carson explained.  "We want this company to be around and able to help for the long term.  So we're contributing our time to ensure its success.

    “The concept is simple:  Drink coffee. Save dogs," Carson concluded.

    Anyone wanting to try the coffee, request financial support, or just checkout the website can visit Rottweiler Coffee Company at:

    Shipping from the website is 100% free, everywhere in the U.S.

    There's a link on the home page visitors can use to let the company know about Rottweiler Rescue organizations in need of support.  To qualify, rescues must be able to provide 501(c)3 numbers.  The company intends to accept eight to twelve rescue organizations strategically located across the United States.  To the extent the company turns any organizations down, the reason will be, simply, that Rottweiler Coffee Company is trying to cover the country geographically to give all dogs a chance.  Furthermore, anyone turned down will be kept on a mailing list the company will use to provide support in other ways — beyond quarterly donations.

    The company seeks, primarily, Rottweiler-specific organizations; however, it may include a couple "all-breed" or "large breed" rescues and shelters in an effort to achieve greater geographic reach.

    For more information or to apply for support visit


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