February 10, 2021

Rottweiler Coffee Company Seeks Rescue Organizations to Support

By George Carson

George Carson, President and Chief Executive Dog Walker of Great Dane Coffee Company announced today the formation of Rottweiler Coffee Company, a new brand of single-origin, blended, and flavored coffees benefitting no-kill animal shelters, dog foster care organizations, and Rottweiler Rescue operations.

Inspired by Carson's constant companion — a Rottweiler named "Monty" —  Rottweiler Coffee Company is now seeking 501(c)3 charity organizations that would like to receive the company's donations on a quarterly basis.

"We’re reaching out to the Rottweiler Rescue Community now and asking for referrals to deserving shelters.  Our goal is to donate $500 to $1,000, each, to approximately ten shelters across the U.S., in our first year." Carson explained.  "We've had that type of success at Great Dane Coffee Company, where we support a dozen shelters who specialize in rescuing that breed."

"Large breeds like Rottweilers are very commonly found in shelters for a variety of reasons," Carson continued.  "Rottweilers are a large and powerful breed that can benefit from plenty of exercise and early training.  And they're easily misunderstood, because they can be protective.  In the right homes, though, they are amazing, gentle, and loving companions.  We want to provide financial support to the hardworking and dedicated people who rescue abandoned Rottweilers and give these dogs a second chance at finding homes."

Rottweiler Coffee Company will build upon the success of Great Dane Coffee Company by offering freshly roasted, sought-after coffee from small, family, and co-family farms.  The company doesn't roast the beans until customers place orders.  Then, it vacuum seals and ships beans or ground coffee at the peak of freshness.

"I don't think you can buy coffee this fresh at the grocery store," Carson declared. "That coffee's been sitting around, waiting for you to visit.  Our beans are roasted on-demand and shipped immediately.  There's no experience quite like opening one of our bags and smelling coffee at the peak of freshness.  If you've never experienced it, you'll notice the difference immediately.  And I think you'll feel good about it, because it's coffee with a purpose, too."

With the addition of the Rottweiler Coffee Company brand, Carson's small business will provide significant financial support to a total of more than 20 rescues and no-kill shelters, nationwide.  The company also offers branded apparel, tumblers, and even a few items for Rottweilers, themselves, at rottweilercoffeecompany.com.  Twenty percent of the profit in every purchase will be set aside and provided to what Carson refers to as his company's "shelter partners," quarterly.

"My dream is to one day have enough dog lovers drinking our coffee and to donate an amount substantial enough to fully fund some Rottweiler rescue shelters," Carson said.  "We're a way from that right now; however, we have managed to donate more than $10,000 in cash, coffee, and services to rescue organizations over the past six months.  It's a start."

Carson says he and his family were inspired to start the company by their own dogs, by their son's volunteerism at a Honolulu-based Humane Society, and by Carson's sister's involvement in a Colorado-based rescue organization.

"We just looked at our relationships with our animals, the home life we provide for them and the love they give back to us, and we think every dog deserves to have that," Carson added.  "One Rottweiler abandoned in one shelter is too many — and, unfortunately, there are thousands abandoned each year.  We think we can do something about that."

It's worth noting that no one working at Carson's company takes a salary from either Great Dane Coffee Company or Rottweiler Coffee Company.  Both are managed by a staff of volunteers who work together at Carson's Cleveland-based advertising agency.

"Twenty percent of the profit in every sale goes to our rescue partners, and the rest will go back into the business to make it sustainable," Carson explained.  "We want this company to be around and able to help for the long term.  So we're contributing our time to ensure its success.

“The concept is simple:  Drink coffee. Save dogs," Carson concluded.

Anyone wanting to try the coffee, request financial support, or just checkout the website can visit Rottweiler Coffee Company at:


Shipping from the website is 100% free, everywhere in the U.S.

There's a link on the home page visitors can use to let the company know about Rottweiler Rescue organizations in need of support.  To qualify, rescues must be able to provide 501(c)3 numbers.  The company intends to accept eight to twelve rescue organizations strategically located across the United States.  To the extent the company turns any organizations down, the reason will be, simply, that Rottweiler Coffee Company is trying to cover the country geographically to give all dogs a chance.  Furthermore, anyone turned down will be kept on a mailing list the company will use to provide support in other ways — beyond quarterly donations.

The company seeks, primarily, Rottweiler-specific organizations; however, it may include a couple "all-breed" or "large breed" rescues and shelters in an effort to achieve greater geographic reach.

For more information or to apply for support visit rottweilercoffeecompany.com.